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: These "How to College" spots featured DeVine in various humorous scenarios—such as a "Donuts" themed ad—demonstrating how tech like laptops and headphones are essential for student life. 4. Black Friday & Cyber Monday
: Best Buy CMO Whit Alexander explained that the theme was inspired by the one gift so special it is saved for the end—the gift that "lives on" through the experiences it creates, such as family movie nights or capturing vacation memories. Key Ad Spots : best buy tv commercial 2017
In 2017, Best Buy's television commercials centered on two major cultural moments: the and the holiday season . The year's marketing was characterized by a shift toward emphasizing "meaningful moments" and experiences enabled by technology rather than just product specs. 1. Super Bowl LI Campaign: "The One-Upper Couple" : These "How to College" spots featured DeVine
: The ad used comedy to highlight Best Buy as the destination for premium "Big Game" tech, using the tagline "Expert Service. Unbeatable Price." . Key Ad Spots : In 2017, Best Buy's