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While (electronics) and Hollister Co. (apparel) are distinct retailers with vastly different products, they both exemplify highly specialized marketing strategies designed to capture specific consumer demographics.

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Hollister Co. is a masterclass in brand storytelling. Founded in 2000 as a division of Abercrombie & Fitch, the brand famously invented a fictional history centered around a 1920s California surf shop to establish instant "cool". While (electronics) and Hollister Co

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