Your Strategy Needs A Strategy →
Move away from long-term planning. Instead, rely on continuous experimentation and rapid adjustment. Goal: Serial temporary advantage. 3. Visionary: "Be First"
Avoid the "classical trap" of applying 5-year plans to unpredictable markets.
See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator" your strategy needs a strategy
Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards.
Focus on survival first—restructuring, cutting costs, and preserving capital—to clear a path for a future growth strategy. Goal: Free up resources to ensure long-term vitality. Strategic Steps to Proceed Move away from long-term planning
Predictable environments that are also "malleable"—meaning you have the power to create a new market or disrupt an old one.
Achieve a sustainable competitive advantage through scale and optimal market positioning. Goal: Efficiency and scale. 2. Adaptive: "Be Fast" Goal: Create or recreate an industry
If you lead a large organization, you likely need to apply different strategies to different business units simultaneously. If you'd like to dive deeper, let me know: Which industry are you focused on? Are you dealing with a startup or an established firm ? Is your market stable or undergoing heavy disruption ? Your Strategy Needs a Strategy - Boston Consulting Group