The official music video for "Elevated," directed by David Camarena and released in April 2016, serves as a motivational anthem documenting Wiz Khalifa's journey from his early days in Pittsburgh to his global success. This guide explores the video's production, thematic depth, and distinct fashion choices. Video Concept and Production
: The video follows Wiz through various everyday luxury settings—including his hotel room, a high-end car, and a dinner with his Taylor Gang associates—to illustrate his current "elevated" status.
: The recurring hook, "Scared money don't make money," serves as a central mantra for the track’s message of taking risks to achieve high-level success. Wiz Khalifa Premieres New Video for “Elevated” - Vogue
The visual is designed to showcase Wiz Khalifa’s individuality and high-end lifestyle while maintaining an approachable, comfortable vibe.
: Wiz cited rock icons like Jimi Hendrix and Jim Morrison as primary inspirations for his look in the video.
: Renowned director David Camarena helmed the project, creating a straightforward clip that contrasts Wiz's current lifestyle with his beginnings.