If the values reward the process of learning, employees are more likely to propose the "crazy" ideas that lead to the next market-disrupting product. 5. Moving from Poster to Practice
Tie performance reviews and bonuses to how well employees embody the values.
To make core values strategic, they must move beyond the HR handbook: When Core Values Are Strategic: How the Basic V...
During layoffs or restructuring, values-driven communication prevents the "rumor mill" from destroying morale. 4. Innovation Through Psychological Safety
In a fast-moving market, leadership cannot oversee every micro-decision. Strategic core values act as a decentralized management tool. When employees at all levels internalize the "Basic Values," they gain a framework for autonomy. If the values reward the process of learning,
Leaders must publicly own up to moments where they failed to live the values, reinforcing their importance.
Strategic values attract "A-players" who share the same mission, reducing turnover costs. To make core values strategic, they must move
This transparency builds "trust capital" with the public, which acts as a buffer during PR challenges.