Web Logo Red Dog -

"Be Your Own Dog" was a counter-cultural slogan encouraging consumers to be independent, "uncommonly smooth," and not follow the herd.

The logo is perhaps just as famous for a widespread 1990s urban legend. Many consumers claimed that when the logo was flipped upside down, it revealed an "explicit image" often described as a figure (sometimes called Batman) in a suggestive pose. 3. Marketing Campaign: "Be Your Own Dog" Web Logo Red Dog

Analysis of "Red Dog" Brand Identity: Logo Evolution and Marketing Impact 1. Introduction "Be Your Own Dog" was a counter-cultural slogan