To achieve full "clearance," a professional-grade search must go beyond a simple web query. Experts generally recommend a three-tiered approach:
: Investigating "unregistered" marks in use. Under U.S. law, a business can gain trademark rights simply by using a mark in commerce. These can be found through business directories, social media, and industry publications. The Risk of Neglect Search our trademark database - USPTO trademark search
The primary goal of a trademark search is to identify "likelihood of confusion." This occurs when a new mark is so similar to an existing one that consumers might mistakenly believe the products or services come from the same source. A comprehensive search looks for: : Identical marks used for similar goods. law, a business can gain trademark rights simply
: Logos or designs that share distinctive features. Three Layers of a Comprehensive Search A comprehensive search looks for: : Identical marks