The music video for by The Weeknd, released on August 21, 2014, serves as a gritty, sultry bridge between his underground mixtape roots and his subsequent global pop stardom. Directed by Sam Pilling , the video is known for its dizzying, motion-controlled camera work that creates a dream-like, seemingly continuous sequence. Visual Concept and Narrative
The video is set in a luxurious, dimly lit hotel suite, capturing a "night time is the right time" atmosphere. The Weeknd - Often (NSFW) (Official Video)
: Abel Tesfaye is depicted lounging in a room littered with symbols of excess, such as underwear and high heels. The music video for by The Weeknd, released