The Luck Factor May 2026

The "Luck Factor" refers to the scientific research of psychologist Dr. Richard Wiseman , who spent a decade investigating why some people lead charmed lives while others seem plagued by misfortune. His work suggests that luck is not a magical gift or random chance, but a driven by specific thoughts and behaviors. The Four Principles of Luck

Wiseman identified four foundational principles that "lucky" people consistently use to generate their own good fortune: The Luck Factor - stat.berkeley.edu The Luck Factor