The record label featured Congolese fashion model Felly Kilingi in the video and on the original album cover as a marketing tactic.
It prominently features the sounds of the Roland TR-909 , which remain a building block for dance music today. Technotronic - Pump Up The Jam (HQ)
The project was the brainchild of American-born teacher Jo Bogaert , who moved to Belgium and sought to fuse American hip-hop with European "new beat" dance floor sensibilities. The record label featured Congolese fashion model Felly