Korean content remains a dominant global force, with an increasing number of dramas making the top 100 global rankings, including " Queen of Tears " and " Mom's Friend's Son " in 2024.

A popular television series can serve as a sophisticated Education-Entertainment tool when it is based on a participatory process, DiVA portal Media and entertainment outlook | Deloitte Insights

The industry is increasingly adopting AI and advanced technology, making games a major driver of export growth (77% of total export increases in certain periods). Shift in Consumption Habits