Finding a single "good" paper depends on whether you're interested in the side or the technical mechanics of how stores track you.
The impact of security, individuality, reputation, and consumer trust on online shopping (2022) SURVEILLANCE ONLINE STORE
Below are highly-regarded academic papers and recent research reports categorized by their focus. 1. The Definitive Overview of Retail Surveillance Finding a single "good" paper depends on whether
A Comparative Analysis of Fraud Prevention Techniques in E-commerce Platforms (2025) SURVEILLANCE ONLINE STORE
It lists specific tools like uBlock Origin and Privacy Badger that consumers use to disrupt these data collection pipelines. 3. Focus on Consumer Psychology & Risk
This recent report from F-Secure explains how stores use tracking pixels and behavioral monitoring (like mouse movements) to adjust prices based on your "willingness to pay".