In February 1978, the magazine shifted publishers and dropped its literary and adventure content entirely, moving into the hardcore pornographic market.

Originally launched by Martin Goodman (the founder of Marvel Comics), Stag was famous for "armpit slicks"—magazines featuring vivid, sensational artwork and "real-life" adventure stories about survivalists, soldiers, and spies.

In theaters, The Sixth Sense began its dominant run at the Domestic Box Office . Meanwhile, Christina Aguilera launched her self-titled debut album on August 24, signaling the peak of the teen-pop era.

While Stag occupied the adult niche, the broader cultural world that month was defined by massive shifts in media and history:

In football history, Arsenal FC completed the landmark signing of Thierry Henry from Juventus for £11 million on August 3. Collectors' Corner