The episode begins when an artist at sea accidentally drops a "magic" pencil into the ocean. SpongeBob and Patrick discover the pencil and realize that anything they draw with it comes to life. After some harmless fun—like drawing a mustache on Patrick—SpongeBob decides to play a prank on Squidward by drawing a crude, two-dimensional version of himself: .
: DoodleBob’s gibberish language, famously known as "Meahoy, memyoy!," became an instant pop-culture meme.
The episode's climax is a frantic battle of artistic will. SpongeBob eventually triumphs not through force, but by trapping DoodleBob on a piece of paper, where he is once again reduced to a harmless drawing. Key Highlights