: His verse is a masterclass in flow variation, moving from staccato bursts to fluid runs, proving he could dominate the trap subgenre just as easily as conscious rap.
In 2017, the hip-hop world witnessed an unexpected yet potent collaboration between Atlanta-via-Queens rapper and Compton's lyrical heavyweight Kendrick Lamar . The result was "New Freezer," a track that not only served as a breakout single for Rich The Kid but also showcased a rare, high-energy trap performance from Kendrick. The Collaboration: How It Happened Rich The Kid - New Freezer (Audio) ft. Kendrick Lamar
: Kendrick had previously expressed admiration for Rich's work, which led to the two linking up in the studio. : His verse is a masterclass in flow
: Known for his intricate storytelling, Kendrick shifted gears for "New Freezer," delivering a rapid-fire, "head-snapping" verse that matched the song's trap aesthetic while maintaining his signature lyrical depth. Track Details & Impact The Collaboration: How It Happened : Kendrick had
: One of the most iconic moments associated with the song was their performance at the 2018 BRIT Awards , where Kendrick performed inside a glass box while Rich The Kid smashed a luxury car on stage. Key Lyrics and Themes
Released on September 26, 2017, "New Freezer" quickly became a cultural staple.
Getting a Kendrick Lamar feature is no small feat, and for Rich The Kid, it was the result of persistent networking and a direct connection.