Project Mcві -

: A tech genius and social media expert specialized in computer science and coding.

: Each doll is typically paired with a functional science experiment—such as building a working volcano, creating a circuit, or making "lava" lamps—allowing children to replicate the science seen in the show at home. Media Presence Project McВІ

: Beyond the Project Mc² Dolls, the brand released interactive journals, wearable tech kits, and laboratory sets to provide hands-on learning experiences. Group Project Individual Write-Up - UMD : A tech genius and social media expert

: A culinary chemist who uses chemical reactions to create gadgets or save the day. Group Project Individual Write-Up - UMD : A

The primary goal of Project Mc² is to break stereotypes by showing that "smart is the new cool". Unlike traditional doll lines, Project Mc² emphasizes intellectual capability alongside style.