: Premium store brands now account for 40% of total private label spend, up significantly since 2019.
Shoppers are no longer just "switching" to save money; they are "trading up" within the private label category. PRIVATE LABEL PRODUCTS
The growth of is currently outpacing national brands by nearly three times. While value and affordability remain the primary drivers, retailers are increasingly using "premiumization" to attract higher-income shoppers. : Premium store brands now account for 40%