The official music video, directed, produced, and edited by , was released on May 28, 2019. It captures the raw energy of Pop Smoke's native Canarsie, Brooklyn, through several key elements:
"Welcome to the Party," released on April 23, 2019, served as the explosive introduction of Pop Smoke and the Brooklyn drill sound to the global stage. Produced by UK-based producer 808Melo , the track's dark, bass-heavy instrumentation paired with Pop Smoke's hauntingly deep baritone created an immediate viral sensation. Pop Smoke reportedly wrote the lyrics in his bedroom in just 30 minutes, using a beat he found while browsing YouTube. The Music Video (Shot by Goddygoddy) Pop Smoke Welcome To The Party [Shot By Goddygoddy]
The video begins with a group of young men reciting the names of individuals who are either deceased or incarcerated. The official music video, directed, produced, and edited
The song quickly evolved from a local New York anthem into a mainstream phenomenon, eventually being certified Platinum by the RIAA. Pop Smoke reportedly wrote the lyrics in his