The Menu — Off

If you are writing a review or a blog post (like the "Off the Menu" selections often seen on YouTube or Instagram ), focus on the "insider" experience:

: "Not everyone knows about our Truffle Mac & Cheese, but for those in the loop, it’s the ultimate comfort food upgrade. Just ask your server." Off the Menu

Depending on your specific needs, here are three ways to "write up" this concept: 1. Marketing Secret Menu Items If you are writing a review or a

If you are writing for a restaurant, use sensory language to make these "secret" dishes feel like an exclusive privilege for loyal customers. : "Sometimes our best creations don’t make the

: "Sometimes our best creations don’t make the printed page. Ask what the kitchen is 'freestyling' today for a truly one-of-a-kind meal". 2. Crafting a Narrative Review

: Share how you found out about the item. Did a regular tip you off, or did the chef make it special for you?.

: Describe why these items aren't on the regular menu. Are they seasonal? Experimental? Too labor-intensive for a rush?.