Now — & Later

Still one of the best "price-per-minute" candies. Durability: It doesn't melt into a puddle like chocolate.

Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar. Now & Later

They now offer Chewy (soft from the start) and Splits (two flavors in one). ⚡ Why It Stays Relevant Still one of the best "price-per-minute" candies

Heat and friction turn it into a soft, long-lasting chew. the brand has branched out significantly:

It’s a sensory experience that lasts longer than a standard Starburst.

While the "Original" line is the blueprint, the brand has branched out significantly: