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: Recent research from the Geena Davis Institute highlights that women over 40 are finally being allowed to be "complicated" on screen.

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: The modeling and lifestyle sectors are also pivoting, with "mature models" (40s and 50s) being identified as a top look trend for 2026, valuing "presence over youth". : Recent research from the Geena Davis Institute

: Rather than focusing solely on the tragedy or physical decline of aging, newer scripts center on agency, ambition, and sexual empowerment. newer scripts center on agency