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: Studios are realizing that the "silver economy" is a powerhouse. Older viewers stop watching when they see themselves portrayed as victims; they want to see midlife women who are financially literate and romantically active without guilt. Breaking the "Invisible" Barrier

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Despite the progress, the road remains steep. Research from the (GDI) highlights that female characters over 40 are still significantly more likely than men to have storylines centered solely on the process of aging. Ageism and Sexism in Films with Older People as the Lead : Studios are realizing that the "silver economy"