An Introduction To Mass Communication | Media Today:

The business of media (Ownership and Power).

In the modern landscape, mass communication is no longer a one-way broadcast but a data-driven ecosystem where media conglomerates use digital convergence to blur the lines between content, advertising, and social interaction, necessitating a higher level of consumer media literacy. Key Themes to Include 1. Media Convergence and Conglomeration Media Today: An Introduction to Mass Communication

Define mass communication and the current "digital-first" reality. The business of media (Ownership and Power)

The role of technology (Convergence and Algorithms). and social interaction

💡 Use specific examples like Netflix’s algorithm or Disney’s acquisition of Marvel to ground your theoretical points in the real world.