: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory.
: Request high-visibility spots (e.g., homepage takeovers, "above the fold" digital ads) for the price of standard inventory. media buying negotiation tactics
: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost. : Pay close attention to what the vendor isn't saying
Tips for Successful Supplier Negotiations in Strategic Sourcing media buying negotiation tactics
: Spend 70% of the meeting listening and only 30% talking. Understanding the publisher's pressure points (e.g., end-of-quarter quotas) gives you the leverage to ask for better rates.