Dynamic trend. Due to the new global landscape has brought unpredictability and changes to the entertainment and media industries, Interactive Advertising Bureau Hong Kong 2026 Media & Entertainment Industry Outlook + Key Trends

Gaming remains a "juggernaut" that influences wider media through advertising and consumer engagement, with esports ticket sales rebounding to pre-pandemic levels (projected 13.8% CAGR).

Global box office revenue is expected to reclaim pre-pandemic levels of US$43.0 billion by 2025. 4. Strategic Challenges

The industry's future is shaped by a shift from "ownership" to "access" and from mass media to personalized experiences.

Contrary to the digital-only trend, there is a strong "hunger for offline experiences":

The era of mass media "shared experiences" is ending; content is now increasingly tailored to individual niches or even single-person experiences.