While the 2007 video remains a classic, the song gained a second wave of massive popularity in 2019. A deep-house remix by DJ Regard went viral on TikTok, leading to billions of streams and introducing Jay Sean's iconic R&B hook to a new generation.
The song and its visual identity were born out of a raw, independent spirit. Jay Sean wrote "Ride It" alongside producer , who famously produced the track in a garden shed. Jay Sean "Ride it" (**official video***)
For its time, the video featured a "sleek, stylish aesthetic" that made it a mainstay on music channels. It was designed to highlight Jay Sean's evolution, showcasing him with a sharper style after a three-and-a-half-year hiatus. While the 2007 video remains a classic, the