Dominant in Asia-Pacific; gaming is now the 3rd largest data-consuming category. $49.40 Billion
: U.S. daily media consumption is expected to reach 13.1 to 13.6 hours , accounting for over 40% of a consumer's day. Core Content Segments 2026 Revenue Projection Key Growth Drivers Video Streaming (OTT) $277.25 Billion
2026 Media & Entertainment Industry Outlook + Key Trends - Intellias
: Global ad spend is set to exceed $1 trillion , making it the largest E&M revenue stream and surpassing consumer spending for the first time.
Anticipated return to pre-pandemic highs; China remains the world's largest market. $47.00 Billion (Music)
Live music rebounding; podcasts growing at a 39.9% CAGR toward $41.1B by 2029.
The global entertainment and media (E&M) market is projected to reach , driven by a fundamental shift toward digital channels, which are expected to account for 85% of total industry revenue . 2026 Market Outlook
Dominant in Asia-Pacific; gaming is now the 3rd largest data-consuming category. $49.40 Billion
: U.S. daily media consumption is expected to reach 13.1 to 13.6 hours , accounting for over 40% of a consumer's day. Core Content Segments 2026 Revenue Projection Key Growth Drivers Video Streaming (OTT) $277.25 Billion
2026 Media & Entertainment Industry Outlook + Key Trends - Intellias
: Global ad spend is set to exceed $1 trillion , making it the largest E&M revenue stream and surpassing consumer spending for the first time.
Anticipated return to pre-pandemic highs; China remains the world's largest market. $47.00 Billion (Music)
Live music rebounding; podcasts growing at a 39.9% CAGR toward $41.1B by 2029.
The global entertainment and media (E&M) market is projected to reach , driven by a fundamental shift toward digital channels, which are expected to account for 85% of total industry revenue . 2026 Market Outlook