Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v May 2026

Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .

Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V iKON - ‘왜왜왜 (Why Why Why)’ M/V

The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G . Bobby is seen discarding a promise ring, while

A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" . representing the deep

The official music video uses cinematic, moody imagery to reflect these stages of grief :

The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .

It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus .