If your goal is to own a boutique cycling studio, several high-profile competitors do offer franchise models:
: Instructors are exclusive SoulCycle employees who undergo an intensive eight-week training program at "Soul University". They cannot teach at other studios, a restriction that would be harder to maintain in a franchised system. 2. Is Opening a SoulCycle Ever Possible? how to buy a soulcycle franchise
: A major player in the high-intensity boutique space with a robust franchise support network. Who Owns SoulCycle? (CEO, Corporate & Franchise Explained) If your goal is to own a boutique
: If you own a premium retail space, you can pitch it to their corporate real estate team at their New York Headquarters . Is Opening a SoulCycle Ever Possible
: Also owned by the Equinox Group, this brand does offer franchising opportunities if you want to stay within the same parent company ecosystem.
Unlike competitors like CycleBar , SoulCycle prioritizes extreme brand consistency and high-level quality control.
While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group .