For local businesses, Groupon serves as a powerful but complex marketing tool. How GroupOn can create or obliterate your Brand
: After purchase, customers receive a digital or printable coupon to be presented at the merchant's location. groupon
: Vouchers typically offer 50-90% off standard retail prices, helping users discover new local experiences. For local businesses, Groupon serves as a powerful
: Most deals are easily accessible and redeemable through the Groupon app . Strategic Impact for Businesses For local businesses