: The "growth at all costs" model for mobile games has ended. Studios now focus on monetization efficiency and high lifetime value (LTV) per user rather than raw download volume. Key Technology Trends
Despite the high revenue, the industry is undergoing a severe structural realignment: General/Games
: While profits hit record highs, approximately 28% to 33% of developers have lost their jobs since 2024. This has led to a climate of "trauma" and distrust among industry professionals. : The "growth at all costs" model for mobile games has ended
GDC 2026 State of the Game Industry Reveals Impact of Layoffs, Generative AI, and More This has led to a climate of "trauma"
: The global market is projected to surpass $321 billion in 2026, supported by over 3 billion players. In 2025 alone, the market grew by 7%, signaling the start of a new expansion cycle through 2028.
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