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Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool.
The next morning, Steve started "Revisiting" his design with a common-sense lens:
Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive."
Steve smiled. That was the highest compliment he could ever receive.
He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon.
His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug.
"That was easy," she shrugged. "I didn't even have to think about it."
Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool.
The next morning, Steve started "Revisiting" his design with a common-sense lens: Don’t Make Me Think, Revisited: A Common Sense ...
Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive." Steve stayed late that night, devouring the chapters
Steve smiled. That was the highest compliment he could ever receive. Steve called it "immersive
He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon.
His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug.
"That was easy," she shrugged. "I didn't even have to think about it."
