The effectiveness of the BOGO model relies on several psychological triggers:
The "Buy 1 Get 1 Free" (BOGO) promotion is a recurring high-impact strategy used by Crocs to drive sales volume and clear seasonal inventory. This marketing paper explores the mechanics, consumer psychology, and strategic value of this promotion for the brand. crocs buy 1 free 1
: Consumers perceive "Free" as significantly more valuable than a simple 50% discount, even if the total cost is identical. The effectiveness of the BOGO model relies on
: Select retailers and outlets frequently run BOGO offers specifically on clearance items to move older stock. crocs buy 1 free 1
: Shoppers feel they are "losing" a gain if they don't take advantage of the free item.