Why Mario Pricken’s "Creative Advertising" Is the Ultimate Brain-Hack for Marketers
Creative Advertising, New Edition: Pricken, Mario - Amazon.com Creative Advertising, New Edition by Mario Pricken
The heart of the book is the , a massive section dedicated to 32 practical methods for generating ideas. Instead of just showing you a great ad, Pricken provides a "kickstart question" that forces your brain to think in new directions. Some of the standout techniques include: Why Mario Pricken’s "Creative Advertising" Is the Ultimate