80% of your content should be educational, entertaining, or inspiring. Only 20% should be promotional.
Marketing campaigns have a start and end date. Publishing is a . Establish a cadence (e.g., every Tuesday morning). Content Marketing: Think Like a Publisher - How...
Move people from social media followers to loyal subscribers who look forward to your "issue" hitting their inbox. 4. Create a Content Calendar, Not a Campaign 80% of your content should be educational, entertaining,