: Some argued that the video used Indian culture, religious festivals like Holi, and traditional dress (worn by Beyoncé) as a mere "exotic backdrop" without deep understanding.
: Others viewed it as a celebration and appreciation of Indian culture, noting that the traditional outfits were created by Indian designers specifically for the video.
The music video was filmed in several Indian cities, including Mumbai and Varanasi, and features themes from the . While many praised its vibrant cinematography, it sparked a significant debate regarding cultural appropriation :
: In 2022, it was reported by Luminate as having the most combined audio and video streams globally, with significant viewership from the U.S. (434.5 million) and Canada (35.9 million).
Coldplay - Hymn For The Weekend File
: Some argued that the video used Indian culture, religious festivals like Holi, and traditional dress (worn by Beyoncé) as a mere "exotic backdrop" without deep understanding.
: Others viewed it as a celebration and appreciation of Indian culture, noting that the traditional outfits were created by Indian designers specifically for the video.
The music video was filmed in several Indian cities, including Mumbai and Varanasi, and features themes from the . While many praised its vibrant cinematography, it sparked a significant debate regarding cultural appropriation :
: In 2022, it was reported by Luminate as having the most combined audio and video streams globally, with significant viewership from the U.S. (434.5 million) and Canada (35.9 million).
