The official music video for "Loser" was released on October 7, 2022, coinciding with the launch of Charlie Puth's self-titled third studio album, CHARLIE . Directed by Phillip R. Lopez, the video famously leans into a bumbling, Western-themed aesthetic that stands in sharp contrast to the song's vulnerable lyrics about a failed relationship. Creative Concept and Visual Style
: Despite the mixed fan reaction, Puth noted that several famous directors reached out to his creative team to compliment his acting performance.
: Many fans appreciated the creativity and humor , calling it one of his funniest videos yet and praising his "unfiltered" personality.
While the song is a self-deprecating reflection on losing a partner due to his own mistakes, Puth chose a goofy, tongue-in-cheek visual direction that he was reportedly warned against making.
: The lyrics explore the immediate aftermath of a breakup, including regret, drinking to forget, and the realization that the person he loved has moved on.
: Puth has described the song as a "sad nursery rhyme" due to its simple, catchy rhyming structure.
