Car Buying Incentives May 2026

These deals allow you to walk away with a new car for $0 down.

Look for "subvented" leases where the manufacturer artificially inflates the car's residual value to lower your payment. 4. Targeted Special Programs car buying incentives

Buying a new car is a major investment, but you rarely have to pay the full sticker price. Manufacturers and dealers constantly offer "incentives"—financial perks designed to move inventory and win your business. Understanding how these programs work can be the difference between a standard deal and a massive bargain. These deals allow you to walk away with