: Shares bought this way are registered in your name on the company's books rather than in a "street name" at a brokerage. 2. Buying Through a Brokerage
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This is the most common and often fastest method for retail investors. : Shares bought this way are registered in
: You can sign up through the Computershare Investor Centre to start your investment. For financial advice, consult a professional
: You can elect to have your quarterly dividends automatically reinvested to purchase more shares (including fractional shares).
: Brokerages like Fidelity or Charles Schwab offer near-instant trade execution.
: Analysts often view KO as a "recession-proof" or defensive stock because consumers tend to continue buying beverages even during economic downturns.