Buying Power By Ethnic Group -

Buying power—defined as total personal income after taxes—has reached a historic in the United States as of mid-2020s projections. While every racial and ethnic minority group is making financial gains, the rate of growth varies significantly, with Asian and Hispanic markets leading the pace of expansion. Buying Power by Major Ethnic Group

: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion buying power by ethnic group

The following data reflects current 2024–2025 estimates and recent growth trends: : $1.3 trillion to $1.6 trillion (estimated) African Americans : $1

: Expected to reach approximately $1.98 trillion by the end of 2025. Growth Pace : Increased by 61% between 2010 and 2020. Latino market were an independent country, its $4

: If the U.S. Latino market were an independent country, its $4.1 trillion purchasing power would rank as the 5th largest economy in the world.

: Black consumers drive outsized value in beauty, fashion, and luxury, with luxury spending set to reach 25–30% of the U.S. total by 2025. Native Americans : $115 billion to $140 billion (estimated) Growth Pace : Grew by 67% from 2010 to 2020.

: Fastest-growing minority market, increasing by 111% between 2010 and 2020.