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G2’s Software Buyer Behavior Report Sheds Light on Buying Trends

: Narrow your initial list of 5–8 products down to a shortlist of three. Skip any software that forces you to speak to a salesperson before you can even try a demo. Step 2: Use Reliable Review Platforms buy software company

: Convert all costs to a standard monthly or yearly price to compare "apples to apples". G2’s Software Buyer Behavior Report Sheds Light on

Before looking at reviews, clearly define your "must-have" vs. "nice-to-have" features. relying heavily on peer insights.

Reviewing software before a purchase is critical because 67% of companies only engage a salesperson after they have already made a decision, relying heavily on peer insights.