: A mattress may have an "original" price of $3,000 but a wholesale cost of only $500–$700, allowing the store to offer a "free" second unit while still making a profit.
Retailers use BOGO offers to move specific stock or increase the total "basket size" of a sale. buy one get one free mattress
"Buy One, Get One Free" (BOGO) mattress offers are high-impact marketing promotions typically used to clear inventory or bundle lower-cost items with major purchases. While they appear to offer massive savings, these deals often rely on inflated "original" prices to maintain retailer profit margins. How BOGO Mattress Deals Work : A mattress may have an "original" price
: Often used when manufacturers introduce new models, requiring stores to clear out older inventory quickly. buy one get one free mattress