Buy One Car Get One Free 2017 | 2027 |

By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes:

: A customer would be required to buy a high-margin, fully loaded vehicle, such as a large SUV, at full manufacturer’s suggested retail price (MSRP). buy one car get one free 2017

: Even if the second car was free, it created a new customer relationship for service plans, extended warranties, and future trade-ins. Consumer Reality Check By late 2017, dealer incentives reached record highs,

: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously. Consumer Reality Check : It allowed dealers to

True "buy one get one free" deals on vehicles are rarely a simple giveaway of two equal assets. Historically, these promotions followed a specific pattern:

In 2017, the automotive market was characterized by an abundance of inventory, particularly sedans, as consumer preferences shifted toward SUVs and trucks. To combat this and meet aggressive annual sales goals, dealerships utilized "Buy One, Get One Free" (BOGO) promotions as a high-impact marketing tactic. While these offers appeared revolutionary, they were often complex financial maneuvers designed to clear slow-moving stock while maximizing dealer profit. The Mechanics of the "Free" Car

: The second vehicle was typically a base-model sub-compact with minimal features, like a Mitsubishi Mirage or a Kia Rio .