: Decide between a Daily Budget (e.g., $10/day) or a Lifetime Budget for the duration of the campaign.
: Target users by demographics, interests, and behaviors . You can also create "Lookalike Audiences" to find people similar to your existing customers.
: A professional-grade tool for creating "dark posts" (ads that don't appear on your main profile). It offers advanced targeting, A/B testing , and detailed analytics. 3. Step-by-Step Setup in Ads Manager
: You can let Meta's "Advantage+" automatically place ads or use Manual Placements to ensure your ad only appears on Instagram Feeds, Stories, or Reels.