Buy Box Price May 2026

The algorithm does not look at the item's list price alone. It prioritizes the , which is the sum of: Product Price : The base cost of the item. Shipping & Handling : Any additional fees for delivery.

The (now officially called the Featured Offer price ) is the total cost of a product displayed in the prominent "Add to Cart" or "Buy Now" section of an e-commerce page. This price is the primary driver of sales, accounting for over 82% of all conversions on platforms like Amazon . 1. Key Pricing Components buy box price

: High-performing sellers (especially those using Fulfillment by Amazon (FBA) ) can often win the Buy Box even if they are priced $1–$5 higher than competitors. Reliability and shipping speed can "buy" you a higher price point in the algorithm. 6 Things You Need to Know about the Amazon Buy Box The algorithm does not look at the item's list price alone

: Some calculations include estimated taxes to show the true customer cost. 2. Common Myths vs. Reality Myth : The lowest price always wins the Buy Box. The (now officially called the Featured Offer price