In architectural theory, "Bigness" refers to buildings that reach such a massive scale that they can no longer be controlled by a single architectural gesture.
: Bigness separates the interior from the exterior; the facade no longer reflects what happens inside. bigness
In the realm of law and economics, notably discussed by Tim Wu, "Bigness" describes the concentration of corporate power and its threat to democracy. In architectural theory, "Bigness" refers to buildings that
Culturally, bigness is often equated with success, but modern leadership experts suggest a more nuanced "alignment with the collective good". In architectural theory