Dealers are desperate to move "leftover" stock to make room for new models arriving in early spring.
The worst time to buy if you want a deal.
This is widely considered the absolute best time for deals.
Timing your purchase based on the season can save you thousands of dollars, as demand and supply fluctuate heavily throughout the year.
As the sun comes out, everyone wants to ride. Prices stay firm, and popular models sell quickly.
Manufacturers typically release new models in early autumn, causing dealerships to discount current inventory.
February is often cited as the "golden month" because it is a short month for sales quotas with the lowest consumer demand.
Many owners sell their bikes before winter to avoid storage costs, flooding the market and lowering prices.