2. Social & Creative Traffic: Best for Brand Awareness and Impulse Buys

These sources are ideal for "money-ready" users who are actively searching for products or solutions.

: Best for e-commerce brands looking to capture users already in a "buying" mindset on platforms like Amazon or Walmart Connect .

: Essential for e-commerce. These ads display product images and prices directly in search results, driving highly qualified leads.

: The gold standard for intent. You reach users at the exact moment they search for your service.

These platforms excel at "disruptive" marketing, using visuals to trigger interest in users who aren't necessarily searching for you.

: Often offers a lower cost-per-click (CPC) than Google with a more professional or older demographic.