: Modeling customer behavior to optimize inventory and product bundling [15, 28].
💡 : Best Buy treats "Tech Complexity" as an opportunity. As home electronics get harder to set up (IoT), the technology team builds the infrastructure that makes Geek Squad the "CIO of the Home" for regular customers [2]. If you'd like to dive deeper into Best Buy's tech strategy: best buy cio
Best Buy has evolved the traditional CIO role into a (CDTO) position to reflect a shift from "keeping the lights on" to driving customer growth [11, 19]. : Modeling customer behavior to optimize inventory and
: Launching "Shop with Videos" content to guide the buying journey [12, 20]. best buy cio