is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll
: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit. Ben Settle Copy Troll pdf
19 jagged bits of advice for raw & wriggling marketing newbies is a marketing book by Ben Settle that
: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively. Ben Settle Copy Troll pdf